The disadvantages of SME website search engine optimization mainly include the following points:

 

　　 1. The blind pursuit of beauty, there are too many animations and pictures on the page

 

　　 1. Many websites, because the content of the corporate website itself is relatively small, many websites adopt visual impact to achieve this, giving the audience a refreshing feeling

 

　　2. The logo uses flash, the navigation uses animation, and a big hat is buttoned on the top of the web page. The whole hat is a painting, and it looks very beautiful.

 

　　3. These factors all give the search crawler an understanding. Here is an animation, here is a picture, and it is very good. The picture does not even have a comment. The robot has to say: I don't know what is here.

 

　　Second, the relatively outdated table website architecture is still adopted, the style and content of the website performance are not well separated, and there are many redundant codes; the website does not consider static.

 

　　1. The greater role of div+css is that it can well separate the styles used in the website and the content of the webpage, thereby reducing the signal-to-noise ratio of the webpage and making the webpage content clearer. However, it is no wonder that among the technical staff who are doing website construction, there are many more people who use table architecture than those who use div+css, so there are relatively more table architecture websites. Redundant codes can be found on many websites.

 

　　2. A function or style that can be realized with a short sentence is used in a complicated process. Many people are not clear about the default attributes in the web page language, and often the default attributes are also marked, which increases the cumbersomeness of the code.

 

　　3. There is no standard use of html language.

 

　　 H1 is for all search engines, because Baidu's kernel is written according to some rules of GG, so H1 is also applicable to Chinese search engine optimization

 

　　 3. The lack of website content is a problem for most small and medium-sized enterprises websites

 

　　As a small and medium-sized enterprise, the content of the website is always not so much. It is no wonder that a small factory, a small company, where so many things happen every day?

 

　　 Fourth, the website lacks management personnel and does not update the website in time

 

　　 Many corporate websites have never been updated or changed since they were directly posted. "You can't raise fish in stagnant water."

 

　　 Five, SMEs' understanding of SEO

 

　　 Misunderstanding: Many people who plan to do optimization have a general mentality: My website is under construction. After the website is ready and launched, I will use it to optimize it.

 

　　 In the initial stage of website construction, SEO factors should be considered, and multiple details of SEO should be taken into consideration, because “remedial measures” is not better than “precautionary measures” after all. Of course, in seo step by step to today, many website construction companies are also gradually taking seo into consideration and making search engine optimization a new buying point for market expansion. This is a good thing, and it will improve the overall quality of Chinese websites. There will be great promotion.