There are many successful people in society now, but the success of these people is not accidental. Take the current advertising method for example. In reality, even if you walk on the street, you can see many people handing out flyers. In fact, handing out flyers is also a way of product promotion, but such a form costs money. It can be said that in reality, the promotion methods basically cost money.

 

However, there are some successful people who can achieve good product promotion without spending money. Then they use the Internet to promote. We all know that the current century is an era of the Internet. Anyone who is not connected to the Internet can be said to be Eventually they will be eliminated by society. There are also many successful people who make a fortune through the Internet, so how do you use the Internet for effective promotion?

 

This requires the use of some modern network communication tools, such as WeChat. Now WeChat is a communication tool similar to QQ, but in terms of functionality, WeChat has more functions than QQ. The number of people who use WeChat is increasing sharply. If we can use WeChat for promotion, the effect will undoubtedly be very good, and there are many ways to use WeChat for promotion. We can use WeChat's drift bottle function for WeChat promotion.

 

The future marketing of WeChat will be a delivery type, which is different from the wide-spreading type of Weibo. Therefore, WeChat needs real fans to generate real feedback. Therefore, after registering the three WeChat public accounts, we conducted the initial positioning of the WeChat audience, and then spread the QR code to the accurately positioned people, and then did the following four steps, and the most effective three days were over 10,000 listeners.

 

1. Take WeChat

Using the original audience base of the official Weibo of the product, the Weibo avatar was updated to increase the QR code promotion of the head image, and a new paragraph about the promotion of the WeChat official account was released. Driven by the Weibo account, it brought the first page to the WeChat account. A wave of audiences.

Of course, the premise is that the official website of the product is newly revised, with the QR code WeChat as the mainstream visual orientation, and short-term interactive activities are opened at the same time, using the opportunity of giving away products to attract the attention of the audience and the amount of participation in scanning.

 

2. Men rely on shaking

WeChat has fulfilled the dreams of most otakus, and therefore the fun mode of making friends with Shake Shake was born. In order to successfully use this part of people's curiosity and desire to make friends, we have planned a beauty communication theme plan. By shaking and shaking our curiosity, a total of 12,000 shaking friends were generated in three days, and the conversion rate exceeded 60% at the highest time. A curiosity was led to the WeChat official account. At the same time, the official account launched topic interaction and event promotion in order to retain this part of the people.

 

3. Women rely on drifting

It is impossible for a FMCG audience to be entirely male. If it is all male, the second wave of word-of-mouth will automatically weaken, in order to make up for this lack. We have planned a romantic drifting bottle activity. We must adopt the delivery bottle model. This kind of influence will be great and the spread of the crowd will be broader, but the only weakness is that the conversion cycle and conversion rate of drifting bottles do not want WeChat to shake one. Shake is so optimistic. In three days, we released nearly 20,000 drifting bottles, and the audience who followed our WeChat account through drifting bottles only increased by more than 2,000.

 

4. No activities, no marketing

If it's just to send a strong message, my WeChat ID is: xiuzhanwang, follow me! This conversion rate is basically zero. But simply cooperate with some creative activities, then this is not just an advertisement, but more like a romantic dating activity. In order to let the whole event pass on like a story, we built the drifting bottle into a truth-speaking mobile station, allowing the audience's stories to pass on their influence, and we will randomly present small gifts. In this model, we are equipped with beautifully designed cards, and we ushered in nearly 5,000 audiences for the next 10,000 drifting bottles.

 

Maybe many people have played the function of this drifting bottle, and using WeChat promotion can throw their product information or some sales preferential information into the drifting bottle, so that many users across the country will receive this drifting bottle. It will naturally play a role in promotion.

 

It can be said that the strategy of using WeChat for marketing is very feasible, and it does not need to spend any advertising costs to achieve good promotion, this method is undoubtedly very cost-effective.