Everything happening in the world is having a profound impact on traditional email. First of all, the amount of email sent and read is expected to continue to grow; the popularity of smartphones and tablet computers has brought about a substantial increase in mobile data consumption; social networks are restructuring the sending and dissemination of information.

 

Email marketing needs in such an environment:

 

1. Design the mobile version of emails and web pages

 

2. Provide in-store coupons that can be redeemed via mobile phones

 

3. Integrate social network links in emails

 

4. Promote email subscriptions in social networks

 

5. Carry out cross-platform marketing activities

 

6. Add a button to share to social networks in the email

 

7. Use video to enhance user interaction

 

8. Use social discovery to improve email content

 

9. Direct users to Pinterest via email